![Newfeel Decathlon réinvente ses pictogrammes pour exprimer la technicité de ses produits. Découvrez-les en motion design et animation 3D](https://static.wixstatic.com/media/b6bb4e_a4ab7376e758400798d7af9fc412dfaf~mv2.jpg/v1/fill/w_147,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_a4ab7376e758400798d7af9fc412dfaf~mv2.jpg)
NEWFEEL
THRILLS IN ANIMATION
Artistic direction
3D animation
Motion design
THRILLS IN ANIMATION
NEWFEEL is DECATHLON's walking brand. The store offers a wide range of products and services that make walking as a sport, nordic walking and race walking accessible to all.
Each product has specific technical advantages such as propulsion, flexibility or lightness. To express and popularise these ideas in an aesthetically-pleasing, modern way, Newfeel commissioned us to revisit their old icons and bring them to life. The uniqueness of the artistic direction based on a ball grid that starts moving according to the nation mentioned offers a more modern way to explain the technical aspects of a product.
These animations are intended to feature on the online product datasheets, on social media and in the product launch videos.