NEWFEEL
THRILLS IN ANIMATION
Artistic direction
3D animation
Motion design
THRILLS IN ANIMATION
NEWFEEL is DECATHLON's walking brand. The store offers a wide range of products and services that make walking as a sport, nordic walking and race walking accessible to all.
Each product has specific technical advantages such as propulsion, flexibility or lightness. To express and popularise these ideas in an aesthetically-pleasing, modern way, Newfeel commissioned us to revisit their old icons and bring them to life. The uniqueness of the artistic direction based on a ball grid that starts moving according to the nation mentioned offers a more modern way to explain the technical aspects of a product.
These animations are intended to feature on the online product datasheets, on social media and in the product launch videos.
