PUMA pushes the boundaries of performance with its revolutionary NITRO™ technology. Designed using a nitrogen gas infusion process, this foam offers explosive responsiveness, optimal cushioning and unrivalled lightness.

To mark this launch, our mission was to reveal every detail of these innovative pieces through the production of an advertising film in 3D animation and motion design. An opportunity to highlight the elegance of minimalism, the performance of the garments and the ingenuity of the technology, transforming the experience of the sharpest and most demanding cyclists.