KIPRUN
KD900X LAB
Art direction
3D Animation
Motion Design
For the launch of its new ultra-light, dynamic running shoes, KIPRUN entrusted us with the creation of an immersive 3D animation, designed to highlight its technical architecture combining carbon plate and high-density injected foam.
Designed to break records and dominate competitions, these performance shoes are among the three lightest on the market.
The animation reveals the shoe under construction in a darkened environment: foam beads agglomerate, carbon fibers intertwine, giving rise to an innovative, racy silhouette of taut, sharp lines.
To enhance the immersive experience, we crafted a custom sound design that evokes the shoe’s lightness, movement, and precision.
Through subtle lighting effects and FPV shots plunging into the very interior of the shoe, the video transcribes the technicality and precision of its design into a sensory experience. A concentrate of performance embodied in an ultra-dynamic mise-en-scène.
