KIPRUN

KD900X LAB

Art direction

3D Animation

Motion Design

For the launch of its new ultra-light, dynamic running shoes, KIPRUN entrusted us with the creation of an immersive 3D animation, designed to highlight its technical architecture combining carbon plate and high-density injected foam.

Designed to break records and dominate competitions, these performance shoes are among the three lightest on the market.

The animation reveals the shoe under construction in a darkened environment: foam beads agglomerate, carbon fibers intertwine, giving rise to an innovative, racy silhouette of taut, sharp lines.

To enhance the immersive experience, we crafted a custom sound design that evokes the shoe’s lightness, movement, and precision.

Through subtle lighting effects and FPV shots plunging into the very interior of the shoe, the video transcribes the technicality and precision of its design into a sensory experience. A concentrate of performance embodied in an ultra-dynamic mise-en-scène.

DISCOVER
BEHIND THE SCENE

To enhance the 3D animation, we created a custom sound design. It all starts with aerial SFX to accompany the camera and shoe movements. Each scene has its own atmosphere: balloon inflation sounds for the foam, zippers to illustrate the assembly of the fabric, and an evolving musical layer, ranging from dark, metallic textures to bright, light sounds. Everything is mixed in stereo with spatialization in harmony with the elements for total immersion in the shoe.

Discover the parallel between the initial graphic intentions and the final rendering.