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DS PeNSKE
REVEAL 2025
Artistic direction
CGI animation
Video
REVEAL OF THE 2025
FORMULA E
DS PENSKE was born from the alliance between DS Performance and Penske Autosport. Competing in Formula E, the team embodies a modern vision of motorsport, where innovation and electrification redefine performance.
In 2025, a new generation begins. A new season, new ambitions.
The challenge was to turn the reveal of the DS E-TENSE FE25 into a moment worthy of this strategic evolution.
We imagined a film conceived as a bridge between past and future. The return of the 2024 single-seater, the rise of the drivers, and a ballet of light beams gradually revealing the new livery.
Dive into this electrifying moment and witness the opening of a new chapter.
EXPLORE FURTHER
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