OXELO ADVANCED DESIGN NITRO TT Artistic Direction Studio photoshoot IMAGINING THE FUTURE Design Advanced is DECATHLON's innovation department. Its teams tirelessly develop the group's visions of the future. This shoot invites you to glimpse behind the scenes and discover the everyday life of the designers who reinvent the tools that get us moving. Our pictures show the passion of these artists working every day to adapt to users' new lifestyles and meet their needs. We chose a sober and minimalist artistic direction to focus on the project's genesis and all the human dedication behind the design of an object as simple as a scooter. EXPLORE FURTHER TARMAK NBA Ready for take-off BILLYBELT Traditionally original KIPSTA Who run the world VERTBAUDET You'll love being a parent! AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

solognac TREEMETIC Artistic direction 3D Animation ​ 3D FASHION SHOW SOLOGNAC is the consulting brand for hunting, shooting, bushcraft and sporting dogs. In order to highlight their new camouflage technology, the TREEMETIC, the brand called upon our expertise to create a life-size 3D fashion show. EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

NEWFEEL THRILLS IN ANIMATION Artistic direction 3D animation Motion design THRILLS IN ANIMATION NEWFEEL is DECATHLON's walking brand. The store offers a wide range of products and services that make walking as a sport, nordic walking and race walking accessible to all. Each product has specific technical advantages such as propulsion, flexibility or lightness. To express and popularise these ideas in an aesthetically-pleasing, modern way, Newfeel commissioned us to revisit their old icons and bring them to life. The uniqueness of the artistic direction based on a ball grid that starts moving according to the nation mentioned offers a more modern way to explain the technical aspects of a product. These animations are intended to feature on the online product datasheets, on social media and in the product launch videos. EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 Campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hope 500 1/1

product design Fields of action Analysis Brainstorming Concept Sketches 3D modeling and animation Photo-realistic renderings Development and prototyping FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Feline look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1 PRODUCT DESIGN AT THE SERVICE OF YOUR BRAND AND ITS GROWTH Our goal is to make you unforgettable, unique and distinctive. By combining creativity, functionality and aesthetics, product design makes it possible to design unique and attractive products that set you apart in the market. Our method is based on the analysis of your targets and their needs, your technical constraints, your competitors and trends in order to obtain a precise inventory of the game framework in which our designers will play. Then follow the phases of creative brainstorming during which we imagine ergonomic, unique and tailor-made solutions taking into account the user experience. Once the flagship idea is crystallized, we develop it down to the smallest detail through modeling and animations before launching the final prototype. ​ By creating aesthetically distinctive and well-designed products, product design reinforces your brand image and builds customer loyalty. It also helps to reinforce your perceived value and offers your brand the opportunity to differentiate, innovate and create products that meet the needs of your key targets. Write to BANANA AREAS OF EXPERTISE Research and analysis We carry out in-depth research on the market, trends, the needs of your targets and your competitors in order to understand the opportunities and challenges related to the development of your products. Product design We work closely with you to design innovative, aesthetic and functional products that meet the needs of your users while reflecting your brand identity. Prototyping We produce physical or virtual prototypes to test and validate concepts before mass production, thus optimizing their ergonomics, aesthetics and functionality. Technical development We bring our expertise to the technical development of your products, working with engineers and manufacturers to ensure efficient manufacturing that meets quality standards. Ergonomics and user experience We ensure that your products are ergonomic and offer an optimal user experience, taking into account their needs, habits and preferences. Sustainability and social responsibility We integrate principles of sustainability and social responsibility into product design, favoring environmentally friendly materials, eco-responsible production processes and ethical practices. Production monitoring We monitor production to ensure that the products meet the specifications and comply with the standards. ​ Advice and strategy We bring our expertise and advice on product development, market positioning, material selection and design trends to help you make informed strategic decisions. Our goal is to create innovative, aesthetic and functional products that strengthen your position in your market. Our approach is centered on the user, creativity and innovation. ​ Together, let's make your brand unique, distinctive and unforgettable. OUR FAVORITE SUBJECTS Fashion, sports, architecture, the beauty, transport and new technologies are our favorite subjects. We are open to any other universe as long as the challenge is driven by audacity, innovation and passion. ​ ​ OUR GEOGRAPHIC AREA Our experts have no borders: Lille, Paris, Lyon, Marseille, Bordeaux, Toulouse, Nice as well as the rest of France, Europe and the world. Face-to-face or remotely. ​ ​ SOFTWARE USED Miro, Monday.com, Furious Do you have projects? We have ideas! Ancre 1 The form below is for project applications only. Applications sent through this form will not be processed. Are you interested in joining us? Send your application to career@agencebanana.com . Send Thank you, your message has been sent ! brand strategy Visual Identity Product design Photography EXPLORE FURTHER Send Thank you, your message has been sent ! Video CGI ANIMATION MOTION DESIGN co mmunication

JAGUAR FELINE LOOK Automotive design FELINE LOOK Jaguar's DNA is instantly recognisable across their entire range. It is apparent in the sleek contours of the vehicles, which are agile and powerful, refined and attractive, confident and instinctive. We designed the new headlights and tail lights of the 2020 Jaguar XE. The original car was launched in 2013 and the project's goal was to revamp its identity, both inside and out. The new LED lights are more refined and slender than the previous ones. Their shapes are inspired by the fineness of calligraphy and the thickness changes as if they had been painted with a brush on canvas. The Jaguar design is backlit, paying tribute to the brand's original and historic logo. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

PORSCHE SHOES PUT YOUR BEST FOOT FORWARD Fashion Design Product creation PORSCHE SHOES Porsche Design is a luxury fashion and high-tech brand belonging to the renowned Porsche automotive group. Whether re-interpreting icons or creating innovative shoes, the Bavarian brand designs elegant, functional and ecologically sustainable products. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Feline look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

AUDI CHILL CRUISER ANOTHER WAY OF TRAVELLING Automotive interior design 3D animation another way of travelling What would an Audi be like if it were fully autonomous ? With no more driving controls? This futuristic scenario, yet one that is already perfectly conceivable today, invites creativity and inspires us to reinvent the interior layout of future vehicles, to enable us to travel differently. This ambitious project presents paths for innovation in sketching and 3D animation. The result? A modular interior that combines moments of contemplation, meeting and relaxation. This mobile cabin can be transformed into an observatory, meeting room or lounge as the travellers wish. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

OXELO ADVANCED BRAIN JUICE Prospective design workshop Product concept 3D model BRAIN JUICE OXELO is DECATHLON's scooter, rollerskate and skateboard brand. We supported the brand at a prospective workshop to imagine the future of children's rollerskates. This type of workshop involves engaging in an in-depth group discussion on a given topic for a week. The aim is to develop concrete concepts, uncover new uses and explore new aesthetic, daring and well thought-out ideas for future projects. Like with the concept cars, we want to define a vision that will propel all future projects and inspire the brand's new creations. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

PRAGMATISM IT PRAGMATISM IT AT THE HEART OF IT Artistic direction Graphic guideline Creation of supports TECHNOLOGY SOME INFORMATION Pragmatism IT is a company that supports its clients in the definition of their IT architecture (or information technology). They entrusted Banana with the realization of their new visual identity. This includes a new logo, patterns, a complete graphic charter, google slide presentations as well as business cards. CONCEPT For its new visual identity, Pragmatism wanted a logo which puts the “P” at the center and which embodies the strong bond that the company maintains with its customers. To support this change of identity, we also organized a portrait shooting to present a photo of each member of the Pragmatism IT team. EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential WISRR Smartrr, Fastrr, Wisrr TROTTEUR FRANÇAIS Elegance & Dynamism KOS.MO The #1 Astrology Network CORNULIER French excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself Pragmatism IT At the heart of it Avrilegi Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

NUTRITION & CARE THE TIME FOR THE REVOLUTION HAS SEEN! Artistic direction Motion Design APTONIA BECOMES ... Decathlon nutrition & care is the specialist brand of sports nutrition and care products from Decathlon. Formerly Aptonia, the brand is now refocusing to offer a range of products for all athletes, to support them every day in their physical and mental well-being. ​ Decathlon Nutrition & care commissioned us to produce a motion design video to announce this (R) evolution and present the values, missions and objectives of Aptonia, its ”new” brand. ARTISTIC DIRECTION To illustrate this change in the brand's orientation, we started with an original artistic direction. We have taken the logic of collage and added paper effects while playing on the codes of the Decathlon nutrition & care graphic charter for a colorful, fun and fresh rendering featuring a great diversity of athletes. STORYBOARD To help the client to project himself into the final version of the project, we made a story board to test different possibilities of shots and transitions. ANIMATION AND VOICE OVER We also chose the music and produced the voiceover to create a cohesive video from A to Z. EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 Campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hoop 500 1/1

RETAIL LAB CONNECTING PEOPLE TO SPORT EXPERIENCES Artistic direction Storyboarding Motion Design RETAIL LAB In order to redefine the customer journey and experience, Retail lab carried out research from which three main routes emerged. They then commissioned us to describe these paths in an explanatory video for employees. BACKSTAGES EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hope 500 1/1

solognac TREEMETIC Artistic direction 3D Animation ​ 3D FASHION SHOW SOLOGNAC is the consulting brand for hunting, shooting, bushcraft and sporting dogs. In order to highlight their new camouflage technology, the TREEMETIC, the brand called upon our expertise to create a life-size 3D fashion show. EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D Fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1