CHANEL
J12
Artistic direction
3D Animation
R&D Project – Creative Research & Development
A French fashion and luxury house, CHANEL approaches watchmaking as a form of creative expression. With the J12, the House has created an iconic piece, driven by its unique work with ceramics.
At BANANA, this project is part of our creative research and development approach. An internal project, carried out without commission, partnership, or commercial objective, we designed and produced a 3D film conceived as an exercise in visual craftsmanship, where every detail of the watch becomes a narrative element.
The visual design is both a technical demonstration and an invitation to travel, a dreamlike interlude where trajectory, circular geometry, and mechanical assembly intertwine to reveal an icon. The modeling, textures, and lighting have been treated with extreme precision in order to reproduce the depth of the ceramic, the sparkle of the diamonds, and the balance of the volumes. Light sets the pace of the narrative and accompanies the natural cycle of time. This project embodies our high standards in the interpretation of design, the precision of detail, and the quality of the gaze cast upon the object.
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