KIPRUN
RACE ULTRA 2
Art direction
3D Animation
Motion Design
To accompany the launch of the Race Ultra II at the 2025 UTMB, Kiprun entrusted us with the creation of an immersive video combining 3D animation, motion design, recordings, and real videos.
This creation showcases the modernization of the Race Ultra into the Race Ultra II, designed to push the limits of performance.
Through a technical aesthetic.
Aim was to illustrate the evolution of the shoe, with a focus on Matryx fabric, which provides optimal resistance and support.
The visual narrative presents the symbiosis between the shoe and its extreme environments through morphing games, highlighting its link and versatility on the most demanding terrain in this rigorous discipline, which can range from short trails to ultra-trails.
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