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OAKLEY x META

SMART GLASSES

Artistic direction

3D Animation

R&D Project – Creative Research & Development

Born in California, Oakley has established itself through a singular vision of optics. By partnering with Meta, the brand explores a new generation of eyewear integrating artificial intelligence and embedded technologies. This creation is part of BANANA’s Research & Development approach. An internal project, with no commission or partnership, conceived as a free exploration at the intersection of fashion and connected optics.

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The film is built around an experiment blending live-action shooting with 3D animation. This hybrid approach structures the narrative and sets the pace through an original in-house musical composition. The glasses are revealed as a style object, designed around the gaze.  Step into a new visual era.

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BANANA Creative Agency
7B rue de Trévise
59000 LILLE - FRANCE


15 Rue des Cuirassiers
69003 Lyon Part-Dieu

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