PIAGET
ROSE
Artistic direction
3D Animation
R&D Project – Creative Research & Development
Piaget, a French luxury jewelry house, conceives its creations as a dialogue between nature and craftsmanship. With the Rose collection, inspired by Yves Piaget, the House presents an iconic expression of its expertise.
At BANANA, this project is part of our creative research and development process. It is an internal project, undertaken without a commission, partnership, or commercial objective, for which we designed and produced a 3D film conceived as an exercise in visual craftsmanship, where every detail of the ring becomes a narrative element.
Conceived as a blossoming, the video opens in black and white, then reveals color in time with the flower—a metaphor for the ring—as it unfolds.
Modeling, textures, and lighting were meticulously crafted to capture the softness of the gold, the brilliance of the diamonds, and the delicacy of the petals. A project that reflects our commitment to detail, interpretation, and the way we view the object.
